The Maldives Marketing and Public Relations Corporation (MMPRC) recently organized a trade road show in Lucknow, Chandigarh, Pune and Hyderabad; keeping in line with its Visit Maldives 2016 year activities. These road shows are also a part of the overall strategy of MMPRC specifically for the India market in the year 2016.
The road shows are a follow-up to the road shows held in 2015 in the cities of tier-1 cities of India: New Delhi, Bangalore, Kolkata, Mumbai and Chennai which were met with resounding success.
Representative partners from the tourism industry of Maldives participated at the roadshow. The road show consisted of B2B sessions between the travel agents and the partners who attended the show. The show also consisted of a raffle draw where a lucky travel agent in each city won a three nights stay at Sun Siyam Resorts, Maldives.
“From January to December 2015, 52,368 Indians visited Maldives which is an increase of almost 15% compared to the year 2014. Maldives offers free visa on arrival for all nationalities which is a further boost for the Indian traveler. India is a very important focus market for us and we will continue to drive marketing, PR & Media strategies to increase visitor arrivals from India,” said Fathimath Raheel, Deputy Director, MMPRC.