Travel enthusiasts from Delhi spent A$ 174 Mn (Rs 835 Crores) during their
Australian holiday during 2015.
Tourism Australia’s arrival and spend statistics reveal Delhi as the second largest tourism source market in India
25 April 2015, New Delhi: Australia’s soaring popularity among travellers in New Delhi has led the State to emerge as the second largest tourism source market in India. For the year ended December 2015, 26,700 tourists from Delhi visited Australia. These tourists spent a whopping A$ 174 Mn (Rs 835 crores) on their Australian holiday. As per Tourism Australia’s statistics over the past three years, the national capital has recorded an increase of 35 per cent in tourist arrivals and a staggering increase of 102 percent in spend.
Mr. Nishant Kashikar, Country Manager, India& Gulf, Tourism Australia, said,“With rising affluence and increased disposable income, Indians have now become more experiential and are embracing longer holidays and thus spending more.
Being seasoned international travellers, residents from Delhi have immense knowledge and awareness about the destination and have high aspiration for visiting Australia. They associate Australia with its natural landscape, wildlife, pristine beaches and iconic landmarks. With a growth of over 100 per cent in spend in Australia, Delhi has reiterated its position as one of Tourism Australia’s key focus markets in India. Australia has a diverse range of some of the world’s best tourism experiences to suit the needs of every member of the family, and we are optimistic of further increasing our arrivals from Delhi.”
Australia has witnessed a continued growth trajectory in tourist arrivals from India. As of the year ended December 2015, 233,100 Indian travellers visited Australia which is an increase of 19 per cent over the previous year. For the year 2015, Indian visitors contributed over A$ 1.1 billion (Approx. Rs 5,500 crores) to the Australian economy; an increase of 38 per cent over 2014.
India has also improved its ranking to become the 8th largest market for arrival and 10th largest market for spend into Australia. Indians spent a total of 14 million visitor nights in Australia during 2015; an increase of 38 percent over 2014.
Tourism Australia frequently collaborates with travel agency and airline partners for promotional campaigns across the print and digital space. In addition, as part of its latest marketing campaign on aquatic and coastal experiences, Tourism Australia is promoting the destination to the world through cutting-edge Virtual Reality (VR) and 360-degree technology. New video content has been created to provide an immersive experience to travel enthusiasts and bring Australia’s incredible aquatic and coastal experiences to life.
India is one of the fastest growing outbound tourism markets, and therefore, a key focus market for Tourism Australia. To support the distribution network, Tourism Australia runs the online training program ‘Aussie Specialist Program’ for travel agents.For the year ended December 2015, the platform hasover 900 agents from Delhi registered. The program is supported by regular in-person training sessions for frontline staff to equip them to sell the destination more effectively.
Source for Visitor Arrivals Data – International Visitor Survey, Tourism Research Australia
Plan your next holiday to Australia, visit www.australia.com/offers
About Tourism Australia
Tourism Australia is the Australian Government agency responsible for promoting Australia to the world as a destination for business and leisure travel.
Tourism Australia’s purpose is to increase the economic benefits to Australia of tourism, supporting the industry’s Tourism 2020 strategy, which aims to grow the overnight annual expenditure generated by tourism to over A$ 115 billion by 2020.
The organisation is active in around 30 key markets, where it aims to grow demand for the destination’s tourism experiences by promoting the unique attributes which will entice people to visit.
Tourism Australia’s activities include advertising, public relations and media programs, trade shows and programs for the tourism industry, consumer promotions, online communications and consumer research.
Issued By : Tourism Australia